DENNIS CLAYSON
Professor of Marketing     

Education
Ph.D., Brigham Young University (1976).

Teaching Interests
The world is full of data, and full of people who want you to believe all sorts of things. An educated person in a world of data knows how to find information, how to use that information, and how to make a better world for themselves and those they serve by the use of that knowledge.

My research is centered on the validity of data and how it can be converted into information. The class I teach in Hong Kong is an intimate extension of that goal into the classroom.

Research Interests
Psychometrics, Evaluations of Questionnaires, Physical Attractiveness.

Professional Accomplishments
Dr. Clayson has published in marketing, management, psychological, sociological and medical journals including the Lancet. He has published articles in the Journal of Marketing Education, Journal of Midwest Marketing, Marketing News, and Marketing Educator. He is an active consultant in the area of marketing research for both local and national firms.

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